Objective:
The video should make a strong case for building a professional portfolio, particularly for early professionals and freelancers. The target audience includes students, freelancers, and those early in their careers—many of whom are overwhelmed by complex tools and expensive portfolio-building solutions. The aim is to present OneHour as a simple, affordable, and fast solution to these frustrations.
Structure & Narrative:
- Opening Hook (Problem):
- We’d like to start with a montage of clips from YouTube (or other royalty-free footage) featuring hiring managers, influencers, founders, and leaders saying things like:
- “Don’t apply if you don’t have a portfolio.”
- “Portfolios are mandatory for applying to jobs.”
- “Show me your work, don’t just tell me about it.”
- These clips should convey the message that portfolios are essential and expected in today’s job market.
- Highlight the Pain Point:
- Transition to a series of short clips showing frustration from people in creative fields, such as:
- A freelancer saying, “I don’t know how to code.”
- A student exclaiming, “I tried using [expensive platform], but it’s way too complicated.”
- Overlay text like: “Too expensive. Too complicated. Too much time.”
- Introduce the Solution (OneHour):
- We want to quickly pivot to OneHour Digital as the solution to these frustrations, with a voiceover or text like:
- “OneHour—build your professional portfolio in less than one hour, no coding required.”
- Visuals should showcase a quick, smooth process of creating a portfolio using Notion, with simple, clear steps that highlight ease, speed, and affordability.
- Briefly highlight how other portfolio-building platforms are bloated, complicated, or expensive (you can use side-by-side comparisons or subtle on-screen text).
- Make sure OneHour stands out as the simpler, quicker, and more affordable alternative, especially for early professionals.
- Call-to-Action:
- The final segment should have a strong call-to-action:
- “Don’t wait. Build your portfolio now. In one hour, you’ll be ready.”
- Incorporate a quick demo of the portfolio-building process, emphasizing how easy it is to get started with OneHour.
Technical & Style Notes:
- Tone: Simple, relatable, and encouraging. We’re aiming for a humble, conversational vibe.
- Visual Style: Clean and professional, but friendly. Avoid overly tech-heavy visuals—focus on clarity and ease of use.
- Length: Ideally, we want the main video to be around 45-60 seconds.
- Branding: Be sure to incorporate our logo and brand colors throughout (I’ll send over our branding assets).