Objective:

Your task is to plan a 10-week editorial calendar aimed at dominating a topic cluster within our niche of online portfolio building. This will involve identifying the search intent of a specific micro-niche audience, choosing a focused topic, and building an SEO strategy that drives organic traffic and converts users into portfolio builders.

Structure & Requirements:

1. Identify the Micro-Niche & Search Intent:
   • Start by identifying a specific micro-niche within our audience of freelancers, students, and early professionals. This could be anything from freelance graphic designers to students in the marketing field.
   • Understand their search intent—what are they searching for? Are they looking for how-tos, solutions to a problem, portfolio inspiration, or something else? Explain the different types of search intent (informational, navigational, transactional) relevant to your chosen micro-niche.
2. 10-Week Editorial Calendar (2 pages max):
   • Once you’ve identified the search intent, develop an SEO-driven editorial calendar focused on a topic cluster. Each piece of content should target a specific keyword related to your core topic and build authority around the cluster.
   • The calendar should include a mix of pillar content (long-form, comprehensive content) and supporting content (blog posts, how-tos, guides) that all link back to your main topic.

Structure & Narrative:

1. Micro-Niche & Search Intent:

• Micro-Niche: Choose a micro-niche audience (e.g., freelance designers, student marketers, etc.) within our broader target market of freelancers and early professionals.
• Search Intent: Explain the key search intents you’re targeting. Are they looking for research, specific information, transaction?
• Explain why the search intent you chose aligns with the needs of your micro-niche.

2. Editorial Calendar (Weeks 1–10):

• Topic Cluster Selection: Identify one core topic related to online portfolio building that’s relevant to your chosen micro-niche (e.g., "Best Online Portfolios for Graphic Designers").
• Pillar Content: Plan at least 1–2 pillar content pieces (comprehensive guides or landing pages) that target high-value keywords and anchor the topic cluster.
• Supporting Content: Develop supporting articles that answer related questions or dive into subtopics (e.g., “How to design a standout portfolio as a graphic designer,” “Top 10 portfolio platforms for freelancers”).
• Internal Linking Strategy: Ensure all supporting content links back to the pillar content to build topic authority.

Tone & Style:

• Keep the language clear and practical. This is an SEO strategy, so focus on how the content will meet the search intent of the micro-niche and drive conversions.
• We’re a small, scrappy team—think creative, high-impact strategies that don’t rely on large budgets.

Technical & Style Notes:

• Length: Your plan should be no more than 2 pages, outlining each week’s content and the keywords you’ll target.