Objective:
Your task is to plan a 10-week outreach strategy to secure 50 partnerships and collaborations with small influencers, YouTubers, educators, and other relevant individuals in the fields of marketing, UI/UX, writing, freelancing, and development. The goal is to grow awareness for OneHour Digital and bring in collaborations that drive organic growth.
Structure & Requirements:
- Identify Your Target Partners:
- Define the types of influencers, creators, and educators you’ll be targeting. These should be people with small, engaged followings that fit into our user base—students, freelancers, early professionals, etc.
- Explain why these potential collaborators are a good fit for OneHour Digital and how they align with our brand and audience.
- 10-Week Outreach Plan (2 pages max):
- Develop a week-by-week plan that outlines your outreach strategy. Focus on securing 50 partnerships and collaborations over 10 weeks. Be realistic but creative.
- Each week should have specific activities, from initial outreach to following up and closing the deal. Include how you’ll build and maintain these relationships.
Structure & Narrative:
Target Partners & Segments:
- Micro-Niche Focus: Choose relevant micro-niches to focus on. This could include small YouTubers who create content around freelancing, educators with courses on marketing or design, or influencers in the early career development space.
- Rationale: Explain why these collaborators are ideal for OneHour Digital and how they will help us grow. What value can they provide to their audience by promoting our platform?
- Alignment: Make sure the people you’re targeting align with our brand—students, freelancers, or early professionals looking for simple, effective ways to build their portfolios.
Tone & Style:
- Keep it simple, clear, and approachable. Your outreach messages should feel personal and authentic—focus on how the partnership is mutually beneficial.
- Highlight how these partnerships can help small influencers or creators add value to their audience by introducing them to a simple, no-code portfolio-building platform.
Technical & Style Notes:
- Length: Your plan should be no more than 2 pages, outlining the 10-week timeline with specific actions for each week.
- Outreach Channels: Focus on using email, social media (DMs), or personal networks for outreach. Avoid mass messaging—personalization is key.
- Collaboration Ideas: Suggest types of collaborations that would work well (e.g., YouTube tutorials, Instagram stories, blog mentions, co-hosted events, etc.) and how these will drive traffic and conversions.
- Relationship-Building: Explain how you’ll nurture relationships beyond the first collaboration, aiming for long-term partnerships.
Additional Task: