Objective:

Your task is to plan a 10-week strategy to increase referrals and reduce churn among OneHour Digital users. This strategy should focus entirely on organic retention and referral marketing—meaning no paid incentives, rewards, or prizes. We want to see how you can creatively engage users, build loyalty, and encourage them to spread the word.

Structure & Requirements:

1. Define the Micro-Niche & Key Challenges:
   • Identify a micro-niche of our users (e.g., freelance writers, design students, etc.) and explain the key challenges they face with sticking to a portfolio-building platform.
   • What could cause churn for this group? Are they overwhelmed, unsure of the product’s value, or struggling with building their portfolios? Define their pain points and outline how your strategy will address these issues.
   • Similarly, think about what would motivate this group to refer OneHour to others. Why would they want to recommend the platform, and how can we tap into that?
2. 10-Week Customer Success Plan (2 pages max):
   • Develop a 10-week plan that outlines the activities you would implement to increase referrals and reduce churn organically.
   • Focus on ways to build relationships with users, keep them engaged, and encourage them to share OneHour Digital with others, without the need for paid incentives.

Structure & Narrative:

Micro-Niche & Challenges:

• Micro-Niche: Define the specific micro-niche you are targeting (e.g., freelance designers, early-career marketers, etc.).
• Challenges & Churn Causes: Identify why users in this micro-niche might stop using the platform (churn). This could include confusion about the platform’s features, not seeing immediate results, or feeling overwhelmed.
• Referral Motivation: Explain what would motivate these users to refer OneHour to their peers. Why would they want to recommend us? What’s in it for them (without offering prizes)?

Tone & Style:

• Keep the language simple and user-focused. The strategy should feel like a natural, friendly way to build relationships with users rather than a formal corporate retention plan.
• Be creative but realistic—think about low-cost, high-impact ways to make users feel supported and appreciated.

Technical & Style Notes:

• Length: Keep your plan to 2 pages, with a clear week-by-week breakdown of activities.
• Organic Only: Focus entirely on organic methods—no paid rewards, prizes, or financial incentives to encourage retention or referrals.
• User Engagement: Consider how you can tap into the user's intrinsic motivation to share and recommend the product.
• Metrics: Briefly explain how you would measure success. What metrics would you track to see if your retention and referral strategies are working? (e.g., churn rate, referral growth, user engagement).

Additional Task: